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Topic: (NASDAQ:EGRP) E*Trade Group Inc, (NASDAQ:OMGA) ,
Headline: E*TRADE and Omega Research Launch Comprehensive Marketing Alliance
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Industry Leaders Unite to Educate Consumers on
Leveraging Technology in Investment Decisions
PALO ALTO, Calif., Jan. 27 /PRNewswire/ -- E*TRADE Group, Inc.
(NASDAQ:EGRP), a leading branded provider of online investing services, and
Omega Research, Inc. (NASDAQ:OMGA), a leading provider of real-time
investment analysis software for the Microsoft Windows(R) operating system,
today announced a comprehensive marketing alliance which includes exclusive
and preferred partner status in a number of marketing initiatives including
joint sponsorship of seminars and conferences.
"This sweeping marketing alliance, involving two of the most innovative
leaders in the delivery of electronic investment products and services, will
enable us to reach out to savvy, self-directed individual investors who use
the Internet to execute their investment decisions," said Mike Pohlmann, Vice
President of Strategic Alliances, E*TRADE Group, Inc. "As proven by its
products, TradeStation(R), OptionStation(R), and SuperCharts(R), Omega
Research, like E*TRADE, is committed to fulfilling the needs of empowered
investors through leading edge utilization of technology. Through this
alliance we intend to educate increasing numbers of consumers as to the
benefits of leveraging technology in determining and executing their
investments."
According to Marc Stone, Vice President of Corporate Planning and
Development, Omega Research, Inc., "From the beginning, our mission has been
to provide sophisticated and independent-minded investors with the tools they
need to test, based on historical data, the profitability of their personal
investment strategies and then computerize those strategies to generate
real-time buy and sell signals. The benefit for us of this alliance with
E*TRADE will be to increase our reach to the more mainstream investor who is
beginning to understand how to effectively use technology to make personal
investing decisions," he added.
"We are excited about this association with E*TRADE, a company which
shares our entrepreneurial spirit and dedication to the customer," Stone said.
"Because this alliance is a natural and makes so much sense, the real
benefactors will be the investors who will gain greater knowledge about
investing wisely and efficiently."
As a part of the marketing agreement, E*TRADE will be the exclusive online
investing service sponsor of all of Omega Research's System Trading and
Development with TradeStation sales seminars this year. In addition, Omega
Research becomes the "preferred partner" of E*TRADE. Co-marketing of products
and services through advertisements, links and special offers on each other's
Web sites are another part of the marketing alliance. Other marketing
initiatives will be developed throughout the year.
"From the beginning, the customers attracted to both companies have been
self-directed individuals who wanted to take control of their financial
future," Pohlmann said. "For the self-empowered investor, Omega Research
products are an excellent resource to do just that in an enjoyable and
rewarding way. This alliance supports and enhances our overall goal to be the
primary financial relationship for our customers and we look forward to its
success."
About Omega Research
Founded in 1982, and headquartered in Miami, Florida, Omega Research, Inc.
is a leading provider of real-time investment analyst software for the Windows
operating system. In 1991, with the release of its flagship product,
TradeStation, the company pioneered the concept of utilizing the power of the
personal computer to enable investors to historically test the profitability
of their own investment strategies and then computerize those strategies to
generate real-time buy and sell signals. Following TradeStation's success,
Omega Research introduced OptionStation and SuperCharts, its other principal
products. Customers can access Omega Research at
http://www.omegaresearch.com.
About E*TRADE
A leading branded provider of online investing services, E*TRADE has
established a popular destination Web site for self-directed investors. The
company offers independent investors the convenience and control of automated
stock, options and mutual funds order placement at low commission rates, along
with a suite of value-added products and services that can be personalized,
including portfolio tracking, Java-based charting and quote applications,
real-time market commentary and analysis, news and other information services.
Customers can access E*TRADE at http://www.etrade.com on the Internet as
well as through WebTV; via Prodigy; via AT&T WorldNet; via Microsoft Investor;
by Go ETRADE on CompuServe; with the keyword ETRADE on America Online; via
personal digital assistant; and via the TELE*MASTER interactive telephone
system. E*TRADE Securities and its parent company, E*TRADE Group, Inc., are
headquartered in Palo Alto, California.
E*TRADE is a registered trademark of the Company. TELE*MASTER is a
trademark of E*TRADE Securities, Inc. All other trademarks are properties of
their respective owners. The statements contained in this news release that
are forward-looking are based on current expectations that are subject to a
number of uncertainties and risks, and actual results may differ materially.
The uncertainties and risks include, but are not limited to, changes in market
activity, the development of new products and services, the enhancement of
existing products and services, competitive pressures, system failures,
economic conditions and the introduction of competing products having
technological or other advantages. Further information about these matters
can be found in the information included in the annual report filed by the
Company with the SEC on Form 10-K and quarterly reports on Form 10-Q.
SOURCE E*TRADE Group, Inc.
-0- 01/27/98
/CONTACT: Kate Connelly, e-mail, kconnelly@xxxxxxxxxxxxxxx, or Kim
Shepherd, e-mail, kshepherd@xxxxxxxxxxxxxxx, both of The Dilenschneider Group,
312-553-0700/
/Web site: http://www.etrade.com
http://www.omegaresearch.com/
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