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>The most successful market advisors are not necessarily the
best performers for
market research.
Some of the top ones have dismal track records. But, they
are great marketers,
with lots of pretty charts, exciting verbiage, and good
colors.<
So why not use pretty charts, exciting verbiage & good
colors <g>? And if you can also offer a better than dismal
track record <bg>, then you will be that much further ahead,
right?
With so much noise out there, it is a fact that a majority
of people react to a positive marketing messages. Proper
marketing isn't necessary negative! Look at what the high
profile ad companies generate for the large companies on TV.
Car ads for example. The purpose of marketing is to
communicate the potential value, ease and joy of use, etc.
of your offering. Do it with good design, minimal hype,
quality presentation and quality content. Eventually word
will circulate and your subscriber list will increase.
Worked for Microsoft, didn't it?
JW
-----Original Message-----
From: listmanager@xxxxxxxxxxxxxxx
[mailto:listmanager@xxxxxxxxxxxxxxx]On
Behalf Of nwinski
Sent: Monday, April 10, 2000 11:41 AM
To: realtraders@xxxxxxxxxxxxxxx
Cc: realtraders@xxxxxxxxxxxxxxx
Subject: [RT] Re: web site - what am I doing wrong???
Phil Lane wrote:
> I thought I'd pick up a little spare change by selling
subscriptions to a
> stock market page. I think i've paid my dues and am well
qualified to author
> such a publication. But something is wrong. For starters,
I get around 700
> hits per day but only about 1 free trial every 2 - 3
months.
>
> To my amazement, I actually picked up a trial subscriber
last Tuesday. On
> Wednesday there just happend to be a special situation in
a stock - I put it
> in my report. Thursday the stock opened unchanged. It
closed the day up 10%.
>
> But then Thursday night I get the cancellation notice! And
now btw the stock
> is up 26% from where it opened on Thursday morning.
>
> So I'm just trying to figure out, what DO they want???? I
can't do much
> better than that.
>
> Let me assure you, I'm NOT trying to pick up customers
from the RT list -
> people here are interested in doing it themselves! But I
really would like
> to hear about it just in case anyone has a theory as to
what the problem
> could be.
>
> thanks, phil
> http://www.patterntrader.com
Phil,
Welcome aboard the advisory biz. I have been doing it for
22 years. Don't
assume that people are rational, because most aren't. There
are all kinds of
factors involved in someone becoming and remaining a
subscriber and many of them
have little to do with how you perform your job. First of
all,
aren't in the market to make money. They only think they
are. The real reasons
are to get some excitement out of their otherwise boring
lives or to vent some
neurosis left over from their childhood.
The most successful market advisors are not necessarily the
best performers for
market research.
Some of the top ones have dismal track records. But, they
are great marketers,
with lots of pretty charts, exciting verbiage, and good
colors.
Ok, let's say you do have been doing great job with your
market advice and
you find that one in a million customer who is not too
screwed up to take your
excellent advice, actually does it and makes money. But
wait! 50% of all
marriages end in divorce, so he cancels saying you did
great job but because of
his divorce, he will have no money....it goes on and on.
Good Luck!
Oy Veyingly,
Norman
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