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Here is one of the reasons that you may not be getting any subscribers
or renewed subscriptions. I just received booklet titled the
"Investment Advisory Guide". It is 51 pages long and has up to 12
advisors per page. Granted every page doesn't have 12. Most offer a free
subscription. Each month one could get a free 30 day subscription from
one of these that offer it and never have to pay for a service. For the
next year they could start all over with another set. Most people that
do this don't realize that they get exactly what they pay for. Ira.
JW wrote:
> >The most successful market advisors are not necessarily the
> best performers for
> market research.
> Some of the top ones have dismal track records. But, they
> are great marketers,
> with lots of pretty charts, exciting verbiage, and good
> colors.<
>
> So why not use pretty charts, exciting verbiage & good
> colors <g>? And if you can also offer a better than dismal
> track record <bg>, then you will be that much further ahead,
> right?
>
> With so much noise out there, it is a fact that a majority
> of people react to a positive marketing messages. Proper
> marketing isn't necessary negative! Look at what the high
> profile ad companies generate for the large companies on TV.
> Car ads for example. The purpose of marketing is to
> communicate the potential value, ease and joy of use, etc.
> of your offering. Do it with good design, minimal hype,
> quality presentation and quality content. Eventually word
> will circulate and your subscriber list will increase.
> Worked for Microsoft, didn't it?
>
> JW
>
> -----Original Message-----
> From: listmanager@xxxxxxxxxxxxxxx
> [mailto:listmanager@xxxxxxxxxxxxxxx]On
> Behalf Of nwinski
> Sent: Monday, April 10, 2000 11:41 AM
> To: realtraders@xxxxxxxxxxxxxxx
> Cc: realtraders@xxxxxxxxxxxxxxx
> Subject: [RT] Re: web site - what am I doing wrong???
>
> Phil Lane wrote:
>
> > I thought I'd pick up a little spare change by selling
> subscriptions to a
> > stock market page. I think i've paid my dues and am well
> qualified to author
> > such a publication. But something is wrong. For starters,
> I get around 700
> > hits per day but only about 1 free trial every 2 - 3
> months.
> >
> > To my amazement, I actually picked up a trial subscriber
> last Tuesday. On
> > Wednesday there just happend to be a special situation in
> a stock - I put it
> > in my report. Thursday the stock opened unchanged. It
> closed the day up 10%.
> >
> > But then Thursday night I get the cancellation notice! And
> now btw the stock
> > is up 26% from where it opened on Thursday morning.
> >
> > So I'm just trying to figure out, what DO they want???? I
> can't do much
> > better than that.
> >
> > Let me assure you, I'm NOT trying to pick up customers
> from the RT list -
> > people here are interested in doing it themselves! But I
> really would like
> > to hear about it just in case anyone has a theory as to
> what the problem
> > could be.
> >
> > thanks, phil
> > http://www.patterntrader.com
>
> Phil,
>
> Welcome aboard the advisory biz. I have been doing it for
> 22 years. Don't
> assume that people are rational, because most aren't. There
> are all kinds of
> factors involved in someone becoming and remaining a
> subscriber and many of them
> have little to do with how you perform your job. First of
> all,
> aren't in the market to make money. They only think they
> are. The real reasons
> are to get some excitement out of their otherwise boring
> lives or to vent some
> neurosis left over from their childhood.
> The most successful market advisors are not necessarily the
> best performers for
> market research.
> Some of the top ones have dismal track records. But, they
> are great marketers,
> with lots of pretty charts, exciting verbiage, and good
> colors.
>
> Ok, let's say you do have been doing great job with your
> market advice and
> you find that one in a million customer who is not too
> screwed up to take your
> excellent advice, actually does it and makes money. But
> wait! 50% of all
> marriages end in divorce, so he cancels saying you did
> great job but because of
> his divorce, he will have no money....it goes on and on.
> Good Luck!
>
> Oy Veyingly,
>
> Norman
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