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Phil Lane wrote:
> I thought I'd pick up a little spare change by selling subscriptions to a
> stock market page. I think i've paid my dues and am well qualified to author
> such a publication. But something is wrong. For starters, I get around 700
> hits per day but only about 1 free trial every 2 - 3 months.
>
> To my amazement, I actually picked up a trial subscriber last Tuesday. On
> Wednesday there just happend to be a special situation in a stock - I put it
> in my report. Thursday the stock opened unchanged. It closed the day up 10%.
>
> But then Thursday night I get the cancellation notice! And now btw the stock
> is up 26% from where it opened on Thursday morning.
>
> So I'm just trying to figure out, what DO they want???? I can't do much
> better than that.
>
> Let me assure you, I'm NOT trying to pick up customers from the RT list -
> people here are interested in doing it themselves! But I really would like
> to hear about it just in case anyone has a theory as to what the problem
> could be.
>
> thanks, phil
> http://www.patterntrader.com
Phil,
Welcome aboard the advisory biz. I have been doing it for 22 years. Don't
assume that people are rational, because most aren't. There are all kinds of
factors involved in someone becoming and remaining a subscriber and many of them
have little to do with how you perform your job. First of all,
aren't in the market to make money. They only think they are. The real reasons
are to get some excitement out of their otherwise boring lives or to vent some
neurosis left over from their childhood.
The most successful market advisors are not necessarily the best performers for
market research.
Some of the top ones have dismal track records. But, they are great marketers,
with lots of pretty charts, exciting verbiage, and good colors.
Ok, let's say you do have been doing great job with your market advice and
you find that one in a million customer who is not too screwed up to take your
excellent advice, actually does it and makes money. But wait! 50% of all
marriages end in divorce, so he cancels saying you did great job but because of
his divorce, he will have no money....it goes on and on. Good Luck!
Oy Veyingly,
Norman
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