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At 07:01 AM 3/3/99 +0500, David Cicia wrote:
>TASC usually times their reviews to come out in the same issue as a full
>page display ad for the product, book, software or whatever.
>
Actually, it's probably the other way around sometimes..
The advertiser could be timing their advert for
the issue that contains their product review.
If the advertiser sees a preview of the product
review, they may be incented (sales pressure
from the magazine staff) to buy a full-page
advert (or more). If it's (ever?) a negative
review, they will be less inclined to buy an
advert. This possibly explains the preponderance
of positive reviews.
-Neal.
-----------------
Neal on the 'net.
Trade well. Train hard.
http://www.halcyon.com/neal/
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