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Interesting example Earl.
However, for the comparison to TS to be a fair one, I have 2 questions
about AutoDesk:
1) What is the size of the AutoDesk market in comparison to TS?
2) Has AutoDesk remained a thriving business because of their attitude?
Dave Stanley
In a message dated 98-02-03 10:30:48 EST, you write:
<< The biggest benefit of removing the block was a
significant attitude change toward the company on the part of its customers.
It should also be noted that companies like Microsoft, AutoDesk and others
have found that unlicensed copies have a benefit - serious users who become
dependent upon an unlicensed product tend to aquire licensed copies as the
product is supported, upgraded, and improved - all of which AutoDesk
performed exceedingly well. Lotus, which was the very last to remove copy
protection from it's consumer retail products e.g. Lotus 123, angered
legions of individual and corporate customers thereby creating huge
opportunities for Microsoft's "competitive upgrades".
I will also note that AutoDesk was happy to transfer my AutoCad license to
another user when I no longer needed it, so I was able to recover a
significant part of my original investment and the new user was able to
continue using and upgrading the product openly and above board. Omega is
among the minority which both implements copy protection and prohibits its
licensees from legally transferring ownership of a rather expensive
product - most licensees don't notice this until they no longer need the
product. Result: the customer loses a significant investment, the license
will never be upgraded, and there is no intermediate price point which will
attract customers who can't or won't pay the Omega's full retail.
Ultimately, a resevoir of customer bad will toward Omega will only create
opportunities for its competitors.
>>
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