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Re: [EquisMetaStock Group] Secrets to Getting your stuff on Equis's Development List



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Error in previous post:
In the last paragraph, replace "If you don't 
believe you're not up to the task " with "If you don't believe you're up to the 
task ".
 
Peter K
<BLOCKQUOTE 
>
  ----- Original Message ----- 
  <DIV 
  >From: 
  Peter 
  Kuskopf 
  To: <A 
  title=equismetastock@xxxxxxxxxxxxxxx 
  href="">equismetastock@xxxxxxxxxxxxxxx 
  
  Sent: Sunday, September 07, 2003 7:24 
  PM
  Subject: Re: [EquisMetaStock Group] 
  Secrets to Getting your stuff on Equis's Development List
  
  JO (or <A title=no_reply@xxxxxxxxxxxxxxx 
  href="">manohohman) probably works in 
  the software industry but I think it's a bit of a stretch to assume that 
  anybody who writes with some knowledge of the software industry is 
  automatically an Equis employee who is defending Equis.
   
  I also work in the software industry. 
  I also use various shrink-wrap packages which from time to time are 
  very frustrating. Hopefully I can see both sides.
   
  There are 3 variants of software sale that I am 
  aware of. 
   
  1. You buy the full intellectual rights to the 
  software, which gives you the rights to on-sell, licence, lease, source codes 
  etc. You are the new owner and no other person has any ownership right. Expect 
  to pay hundreds of thousands of dollars for a commercially attractive 
  package.
   
  2. You buy a license to use the software in 
  perpetuity. The licensor can set whatever terms he wants on the license. You 
  decide if the terms are satisfactory or not, and then you choose if you want 
  to use the software under those terms or not. You hold very little negotiating 
  clout in the shrink-wrap end of the market, so unfortunately it's like it or 
  lump it. (Aussie vernacular, not sure if it translates). You may or may not 
  get any support included in the price. You will probably get preferential 
  pricing for upgrades to new versions.
   
  3. Lease or right to use license for a fixed 
  period. Similar to 2. At the end of the period, you must pay again for the 
  next period. Most of the same comments as 2 apply. Support tends to be built 
  into the price, as are new versions.
   
   
  If you understand what you're getting before you 
  hand over your hard-earned, then you will help to ensure that the market 
  favours those vendors who provide the most favourable license terms. The best 
  outcome for consumers is when they are well-informed, and they perform their 
  research thoroughly. 
   
  If a vendor 
  allowed licensees the right to transfer a licence to someone 
  else, one of two things will occur: 
      a) the vendor's administration 
  costs in changing ownership details and validating support rights 
  would be passed on in some form to all buyers of the 
  software.
      b) the vendor would charge a 
  fee to perform the transfer to cover administrative costs.
  In the shrink-wrap end of the market, I 
  suspect no vendor is interested in the administrative overhead, and 
  no buyers are interested in paying for this ability. 
   
  I personally favour purchasing trialware or 
  software leases. If you don't believe you're not up to the task of turning the 
  software into a useful tool within a reasonable period, then either it's a 
  piece of crap, or it's OK but you're not yet advanced enough in your trading 
  career to make good use of it. Either way, you've found this out at 
  little or no cost. 
   
   
  Peter K
   
  <BLOCKQUOTE 
  >
    ----- Original Message ----- 
    <DIV 
    >From: 
    <A title=rjmods@xxxxxxxxxxxxxxx 
    href="">R.J.Mauchline 
    To: <A 
    title=equismetastock@xxxxxxxxxxxxxxx 
    href="">equismetastock@xxxxxxxxxxxxxxx 
    
    Sent: Sunday, September 07, 2003 1:15 
    PM
    Subject: Re: [EquisMetaStock Group] 
    Secrets to Getting your stuff on Equis's Development List
    <FONT 
    face=Arial size=2>
    Hi,     
       May I point out just one 
    inconstistancy with your article.  However before I go there it would 
    seem to me without you saying so that in fact you do work in some form for 
    Equis.  The statement which you make and I would like to take to task 
    is where you say we (individually) BOUGHT the program MS - did not lease it 
    but BOUGHT it.  Seems to me from what has been previously said that in 
    fact we did not buy it ( we were hoodwinked into thinking we had bought it) 
    but in fact we are leasing it - why - because we cannot sell what we 
    purportably bought - seems then we are in a leasing situation and in this 
    case all upgrades improvements etc should be supplied free as part of a 
    leasing aggreement. Just food for thought.
     
    rjmods
     
    <BLOCKQUOTE 
    >
      ----- Original Message ----- 
      <DIV 
      >From: 
      <A title=no_reply@xxxxxxxxxxxxxxx 
      href="">manohohman 
      To: <A 
      title=equismetastock@xxxxxxxxxxxxxxx 
      href="">equismetastock@xxxxxxxxxxxxxxx 
      
      Sent: Sunday, September 07, 2003 
      10:06 AM
      Subject: [EquisMetaStock Group] 
      Secrets to Getting your stuff on Equis's Development List
      How software gets 
      updated is an interesting process and based on a priority list I'll 
      tell you about. Then I'll give you some clues as to how to get on the 
      priority list and how to move up. Read all of the post, the secret is 
      at the bottom.First you have to understand how the list is made 
      up. Here's the list of priorities for upgrading software.1. 
      Technical problems that impact the use of the software. OS conflicts, 
      hardware problems, crashes, etc.2. Changes being forced on the 
      developer by other companies who are constantly changing protocols, 
      moving from 16 bit to 32 bit real time applications (speed issue, and 
      Metastock needs more speed), data vendors who don't follow published 
      protocols, etc.3. Changes that need to be made to keep up with 
      changes in the market. Other companies don't sit on their asses. They 
      add things that help sell their product so you've got to keep up in 
      some kind of way. The feedback here comes from the marketing 
      department.4. Changes that serve the long-term strategic business 
      objectives of the company. Example: Microsoft incorporated and tried 
      to integrated Internet Explorer into their OS. 5. Technical 
      support issues. Tech support defines a list of issues that they get 
      called about most often. These need to be fixed because tech support 
      costs money and doesn't make you any, so the fewer phone calls, the 
      lower the cost.6. Customer suggestions ranked in the order of what 
      has been most requested. This one is the lowest priority. Do you know 
      why? Think about it.Before the entire upgrade planning process 
      takes place a budget has been set. It's usually a percentage of the 
      revenues from that the software generates, but sometimes it's more 
      because there's a strategic purpose to the software that goes beyond 
      the sales it creates by itself. The budget dollars translate into 
      programming time and resources. Everything on the list is prioritized 
      and the priced out in terms of those resources. The list is evaluated 
      with various people in management and the process begins.About 
      70 to 90% of the way through the process, various managers come in and 
      say they need more changes and each change is life and death. Now the 
      release is delayed while the systems people and management figure out 
      what can and can't be done and what it's going to cost. After that 
      gnashing of teeth is completed, the program is finished and goes out 
      for beta testing. Of course, beta testing turns up many new surprises 
      that have to be fixed before the final release.So where's the 
      established users in all of this. Equis wants to keep you happy, but 
      just happy enough not to complain too much or to switch products. 
      That's as happy as they need you to be because you've already bought 
      the product and invested a huge amount into it in terms of time and 
      emotional energy. Those are big barriers to switching. You know it and 
      Equis knows it. TradeStation has a better programming language so why 
      aren't you switching instead of complaining? As for the new 
      customers, the vast majority of Metastock's new customer's don't have 
      a clue why they're buying the software or what it can and can't do. 
      When I read these posts I can tell that a lot of you still don't have 
      a clue. A few people buy Metastock because they're switching from some 
      other package that some of you say will do "anything and everything I 
      need" except it didn't so something those people thought their lives 
      depended on that metastock does better. And finally, there are a few 
      traders who actually know Metastock and are buying with their eyes 
      open. The list of items under #6 above is decided on by how many 
      questions, phone calls, tech support time, etc metastock gets about an 
      issue. Your list of stuff is already on the bottom of the funding. If 
      Equis gets three calls requesting X be changed out 100,000 calls a 
      year, I don't think those three requests are going to get on the 
      list.Fib boy are you hearing me! Powerful ain't the problem. 
      Listening ain't the problem. It's about money and selling more 
      product, period. Where do you think those bonuses come from? Are you 
      sending them extra money every year? If you leased the software, 
      turnover would be a problem, but you didn't lease it you bought 
      it.Why did you buy it, because you would have bitched to high 
      heaven about leasing it. Get it.I used to have customers call 
      me asking me why in 2000 we didn't make a DOS version of our software. 
      You've got to be kidding. I'll be those customers said we weren't 
      listening or responding to the market. We had another guy call and 
      want to know why we only made the software for Windows and not Apple 
      OS. Well, because out of the last 20,000 copies we've sold we've only 
      talked to one customer who had an Apple computer trying to run his cal 
      lab--that's why. Everybody thinks that everybody else wants chaos 
      theory formulas, Fib everything, Gann out the rear, but the truth is 
      it's a small minority of customers who want that stuff. Equis 
      tries to satisfy this need by producing the add-ons for the Gann boys 
      or Chinese cycle freaks. That way they can get someone else with the 
      expertise to write the code and they can do the other stuff higher on 
      their list. I'm sorry to say there just isn't much money in 
      writing books or programming tools. If there was, do you think all of 
      the smart boys and girls in the TA biz would pass up this opportunity. 
      Of course not!I just hope Roy makes enough from his work to feel 
      like it was worth his time and effort because if he doesn't it's going 
      to be even longer before someone else comes along and tries again. 
      The secret to getting anything on Equis's list is to round up 
      several hundred to several thousand Metastock users, get them to agree 
      on the ten things they most want to see fixed in Metastock, have them 
      either call individually or email with the same list of ten items. If 
      there are enough of them Equis will put the items on the priority list 
      and they will get fixed. It's that simple.Here's my bet. You 
      couldn't get 25 Metastock users on this board to agree on a list of 
      ten things that need fixing much less several hundred to a few 
      thousand, so don't plan your complaints getting addressed anytime 
      soon.We don't make a DOS version, we aren't going to turn back the 
      clock and make one next year either, and it's hundreds of thousands of 
      dollars cheaper to give the one Apple user a free Intel computer with 
      their software purchase, than to write even a basic version of the 
      code for Apple users--unless of course Apple users are willing to pay 
      $800,000 a copy.JOP.S. I'm not sticking up for Equis. 
      They've got some problems they need to address if they want to keep on 
      going on, but I haven't seen any of those problems mentioned in these 
      posts. As I remember Eduardo was asking about plug-ins---he didn't 
      send out a venting invitation, did he? I know you all feel like you 
      have real gripes, but everything runs on money, not emotion. 
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