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[RT] The Eurex US Myth, A Fish Story



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**** The following is an essay I wrote for today's FutureSource 
Fastbreak Newsletter:

When Eurex US gets regulatory approval to open its US Futures 
Exchange it will announce a launch date and jump right into competing 
in the U.S. Treasury futures market.  It will take on the CBOT head 
to head.  It will capture market share because of its all-electronic 
trading on a tried and true trading platform and low pricing 
structure.  At least that is the myth.  

The reality is likely to be something completely different.  It could 
well start out that Eurex US looks a lot like the Brokertec Futures 
Exchange, except with someone other than the big Wall Street 
brokerage firms footing the bill.  Eurex US may look a lot like Eurex 
AG, which is the Frankfurt parent exchange.  That is not to say that 
Eurex US could not transform itself into something different (read 
more retail trader friendly) down the line, but from the looks of 
things this is what I see.

Eurex US is likely going to cater to the large institutional players, 
while playing lip service to democratic markets and level playing 
fields for traders of all sizes.  Why do I say that?  For one because 
I can't find word one on the Eurex US web site about educating the 
public about futures trading.  Despite being only a little more than 
three weeks away from their planned launch date (pending regulatory 
approval), there is no educational material about futures trading on 
the Eurex US web site.

I took a look at the web site of the parent exchange hoping to find 
some educational materials.  There is a plethora of courses and 
online tools, but the "Introduction to Futures & Options" publication 
they offer only comes in German, according to their web site.  I 
don't know if this means that Eurex does not plan on the 
participation of new traders from the public realm or that they are 
going to outsource their educational efforts.  If so, that has yet to 
be announced and the clock is ticking.  

Eurex AG does offer in person trading seminars on its web sites for a 
fee, but during the next few months their web site says the seminars 
will be offered in places like Frankfurt, Stuttgart, Munich and 
Zurich.  

Needless to say, we are three weeks from when they want to launch and 
these things are still unknown.  As a broker I want to know what 
Eurex is going to offer because I want to be able to keep myself, my 
firm and my clients informed about new markets and new trading 
opportunities.

Many times my firm and/or firms like it often work with exchanges in 
seminars, online webinars and micro web sites to promote both the 
exchange and its products, and the brokerage firms.  I don't see any 
signs of that happening anywhere with Eurex US.

For example, the CBOT has introduced product focused micro web sites 
for interest rates and equity products. The CME Electronic Transition 
Committee own web pages dedicated to helping members (and non-
members) make the transition from floor-based markets to electronic 
trading.  The Electronic Trading Resource Guide section on the ETC 
site say it has over 1000 links to sites such as exchanges, quote 
vendors, FX, charting software, newsletter opinions and chat rooms, 
global resources, as well as tax help for traders.

Both of these long established Chicago exchanges are making sincere 
efforts to educate the public about futures trading and attract new 
traders to the markets.  This is an essential function for building a 
deep multifaceted pool of liquidity, with the participation and 
ongoing entrance of traders of all sizes and types.  This is where 
price discovery happens at its best.  Trust in the validity and 
fairness of the price discovery process is essential for the use of 
the market to transfer real risk from hedgers to speculators and back 
again.

I have a theory I foist on people from time to time to explain the 
markets that involves traders as different sizes and types of fish.  
Retail traders are of course the small fish.  Exchange members and 
proprietary traders are the medium fish.  The big fish, or sharks, 
are the large institutions.  Medium sized fish can be sharks too (or 
really big catfish) as we all know, but they are still medium sized 
sharks.

A market, like an underwater ecosystem, must be friendly to the 
smallest participants to attract larger participants.  It starts with 
the small fish.  An exchange-traded market must attract small traders 
to be able to attract the medium traders.  Once you have the small 
and medium traders, it is easy to attract larger traders.

Perhaps the best recent example of this is the emini S&P.  It started 
off as a retail focused product, with barriers to keep the big fish 
out.  Order size limits have been gradually expanded to allow larger 
and larger participants to trade.  And so they have.  The emini S&P 
growth has been nothing short of phenomenal and the maximum order 
size limit is about to jump from 250 to 400 contracts.  

When emini S&Ps started trading the maximum order size was 30 
contracts.  Any order over that was supposed to be sent to an open 
outcry pit for an all or none execution.  That facility has hardly 
ever used by the big fish/traders.  Instead the big fish preferred 
acting like little fish 30 lots at a time, while increasingly 
lobbying for larger and larger maximum orders sizes.  

Even many of the exchange member liquidity providers, members in the 
pit or in front of screens, started out as little fish.  The CBOT for 
many years used the now shuttered MidAmerica Commodity Exchange as a 
small fish bowl of a training ground.  There, traders learned how to 
trade without having to worry about the dangers of the big fish.

One of the reasons I am a big proponent of single stock futures is 
because they are smaller contracts that give traders space to learn.  
So far single stock futures are a market of small fish, some medium 
sized fish market makers and a couple of rather friendly large fish.  
It is a small fish and trader friendly environment.  

Other small fish and trader friendly markets are the emiNY Crude Oil 
and emiNY Natural gas markets of the NYMEX that trade on Globex.  
Yes, there are large players who dominate the big open outcry 
markets, but the small fish can efficiently interact with the medium 
sized fish market makers while having the advantages of electronic 
trading and avoiding the disadvantages of being a small fish in a big 
fish dominated market.

The CBOT's Mini Gold market set a new volume record on Tuesday, 
January 6th.  This is a market with small and medium fish/traders 
interacting; again avoiding the pitfalls of being a small fish in a 
big fish dominated open outcry market.  This is a market that demands 
your attention when price action turns volatile and active.  

Another element of the Eurex US exchange that is not small fish 
friendly is the limited number of contracts they are listing.  While 
I have no doubt in time they will list many different contracts, they 
are starting out as a narrowly focused fixed income exchange.  In 
this Eurex US looks a lot like the shuttered Brokertec Futures 
Exchange.  Brokertec never even listed options on their Treasury 
products.  Options are an important part of the ecosystem of current 
futures markets as the liquidity of the futures is used to hedge 
option positions and buying and or selling options helps manage 
futures positions.  Without a dynamic, integrated and transparent 
options market, there are fewer hiding places for the small fish 
trader.  

Small fish are important to a market.  It is their thrashing around, 
reversing directions and scurrying about that that exposes the large 
and medium fish hiding behind the rocks and lurking in the weeds.  
Small traders are essential for the price discovery process.  But so 
are medium fish and large fish/traders.  Building a dynamic, multi-
faceted pool of liquidity is not something easy to do and it takes a 
market environment friendly too all types and sizes of traders to 
realize it.  

Attracting the little fish/traders means building trust with them.  
Enacting liberal block trading rules that favor large/fish traders is 
not going to attract the small fish, as the Brokertec Futures 
Exchange experience can attest.  Brokertec had other issues, but it 
starts with building an environment where the small fish/traders want 
to participate.

Attracting the little fish/traders means offering a fair playing 
field, with transparency for all participants to see and interact 
freely with the market.  The water and markets get murky and 
threatening for the smaller fish when the big fish just talk (calling 
around negotiating trades) to the other big fish. 

Of course by my standards I am just a shiny fore-headed little fish 
from Chicago and Eurex AG is the largest futures exchange in the 
world by volume that just finished a year where they traded over 1 
billion contracts. So what do I know?

Regards,

John J. Lothian


Disclaimer: The opinions expressed are is strictly the opinion of 
John Lothian, and not necessarily those of his employer, The Price 
Group and its management, and is intended solely for informative 
purposes and is not to be construed, under any circumstances, by 
implication or otherwise, as an offer to sell or a solicitation to 
buy or trade in any commodities or securities herein named. 
Information is obtained from sources believed to be reliable, but is 
in no way guaranteed.  No guarantee of any kind is implied or 
possible where projections of future conditions are attempted.  
Security futures are not suitable for all customers. 

Futures and options trading involve risk.  Past results are no 
indication of future performance. 




 

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