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Have you seen those recent bull and bear advertisements......where the bull
says to the bear......WRONG.
Omega spent MILLIONS on marketing and promotion.....THAT WAS NOT THE
PROBLEM.
IT TOOK 2 YEARS AND 5 RELEASES TO MAKE TS2000i USABLE.......
when word got out about the bugs and problems, few TS4 licensees
"converted"....
and with the internet in full swing, the word quickly got around to other
potential convertees like Metastock users, etc.
result: low conversion rate; few new sales.
THEN It snowballed.....the original development team left town, no good
technicians left to support it, and so on and so forth.
A great Harvard Business School study in how not to do it:
"Why hi-tech companies fail when their core-products are launched
prematurely without qualification"
> -----Original Message-----
> From: Jim Bronke [mailto:jvbronke@xxxxxxx]
> Sent: Friday, March 29, 2002 1:50 PM
> To: ribau@xxxxxxxxxxx; omega-list@xxxxxxxxxx
> Subject: Re: An open letter to TradeStation users from Bill and Ralph
> Cruz
>
>
> Their 2000i product was a marketing failure ultimately. Not enough people
> could use it. Their product model and company are different now. It's the
> way it goes sometimes.
>
>
> Jim Bronke
> Phoenix, AZ
>
>
>
> ----- Original Message -----
> From: <ribau@xxxxxxxxxxx>
> To: <omega-list@xxxxxxxxxx>
> Sent: Friday, March 29, 2002 10:50 AM
> Subject: Re: An open letter to TradeStation users from Bill and Ralph Cruz
>
>
> : This is a company that alienated many of it's customers by not
> completing
> : the prior version, TS2Ki. They have a lot of repair work to do
> before they
> : get me back as a client. I don't appreciate bait and switch
> software when
> I
> : depend on it for my income. Because Omega cannot be trusted to
> finish what
> : they start, or even deliver what they promise, all other considerations
> : seem premature.
> :
> : At the very least they need to integrate third party data providers such
> as
> : DTN to provide reliable intraday data. The internet simply
> isn't reliable
> : enough and Omega doesn't have the resources to lease satellite space, so
> : they have to release their death grip on that area. In
> addition, they need
> : to make special concessions to users of TS2Ki to make up for the past
> three
> : years of bad will and frustration using their products.
> :
> : ...by the way, where are those promised service packs for TS2Ki? I know,
> : it's now an obsolete product, but if Omega wants credibility, they must
> : finish TS2Ki, that's the first concession!
> :
> :
>
>
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