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Bob,
Have you looked at Ensign for Windows?
Ensign Software
http://www.ensignsoftware.com
Howard Arrington and his co-workers are the antitheses of the Cruz Bros. et
al. Their willingness to
incorporate features important to customers is outstanding, and on a very
timely basis..
Stu
----- Original Message -----
From: "Bob Fulks" <bfulks@xxxxxxxxxxxx>
To: "Clyde Lee" <clydelee@xxxxxxxxxx>
Cc: <omega-list@xxxxxxxxxx>
Sent: Friday, August 31, 2001 9:26 AM
Subject: Re: NeoTicker (was Re: EL to VB translator)
> At 9:34 PM -0500 8/30/01, Clyde Lee wrote:
>
> >Don't be in too big a hurry to scratch Omega/TRAD as I have yet to
> >find anything that allows me to develop ideas as easily as in
> >TradeStation.
>
> I agree. Too bad the supplier of the product is killing it.
>
> Picture this.
>
> You have a company that is selling a product that has turned out to
> be the industry standard for developing and testing trading systems
> and indicators.
>
> The original architecture of the product was very clever and was
> nearly perfectly matched with the customer's problem so it became the
> platform of choice over many years.
>
> In spite of totally abysmal quality control and horrendous customer
> service, you still have a virtual monopoly with no competitive
> product anywhere close to the same capabilities.
>
> There are thousands of programs available to customers written in
> your proprietary language that customers can easily get to experiment
> with.
>
> The market is growing since more and more people are understanding
> that the buy/hold mentality that worked for the past 20 years isn't
> working any more. They want more active management of their money and
> most now have personal computers.
>
> All brokers would love to be able to provide such a tool to their
> customers and would gladly provide an interface between such a tool
> and their order entry system.
>
> You would think that anybody who had such a company would "think he
> had died and gone to Heaven".
>
> But no. They decide to throw all that away and become an on-line
> broker, trying to compete with well funded giants such as Schwab,
> Fidelity, Ameritrade, etc., all of whom happen to be laying off
> people by the thousands.
>
> By deciding to compete, they cut off potential sales through all
> existing brokers who could have been a massive sales force promoting
> their product.
>
> By discontinuing to sell the product, they force all customers to
> start looking for another product - no one want to be stuck without
> support. This also cuts off the only existing source of revenue.
>
> This also sends a clear message to potential suppliers that the
> customer base is up for grabs so potential competitors redouble their
> efforts.
>
> Someone must have a death wish...
>
> TRAD stock is again near it's all time low of about $2.50 so the
> stockholders are voting - with their feet...
>
> But perhaps we are missing something and this is really a brilliant
> strategy in disguise...
>
> Bob Fulks
>
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