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Headline: Omega Research Unveils TradeStation.com at OmegaWorld(R) 2000
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New Web-based Platform for Active Traders Will Combine Streaming Real-Time
And Historical Data, Next Generation Direct Access Order Execution Technology
And Unmatched Strategy Testing and Automation Capabilities
NEW YORK, June 9 /PRNewswire/ -- Omega Research Inc., (NASDAQ:OMGA), a
leading provider of real-time trading tools for the online trader, today
previewed TradeStation.com, a unique Web-based trading platform designed for
professional and active individual traders. This integrated solution was the
primary goal of the pending merger between Omega Research and
OnlineTrading.com, which is expected to close next month. An overview of this
next generation trading platform is available to the general public at
http://www.TradeStation.com.
This groundbreaking trading platform was demonstrated this morning by Bill
Cruz, co-chairman of the board and co-chief executive officer of Omega
Research, Inc., to active traders attending OmegaWorld(R) 2000, the premier
conference dedicated to trading strategy development for active retail
traders, running through June 11 at the New York Hilton and Towers.
"We believe that TradeStation.com will be the new standard for active
traders," said Cruz. "Our new direct access order execution technology --
IntelliRoute(TM) and PowerOrders(TM) -- delivers unprecedented trading
capabilities that previously were only available, if at all, to major
institutions. We believe that the combination of this proprietary order
execution technology with TradeStation's unmatched ability to historically
test and then automate one's own trading strategies in real-time is
generations beyond anything available today."
IntelliRoute is an intelligent direct access order routing technology that
automatically seeks the best price available at the time the order is placed.
PowerOrders technology levels the playing field for individual traders by
providing many of the same trading advantages currently available only to
institutional traders, such as discretionary and non-disclosed orders.
The active trader market targeted by TradeStation.com is estimated by
Robertson Stephens to be over 800,000 online accounts, which trade so actively
it is estimated that they represent more than 50% of the 1.5 million daily
online trades.
"With a database of over 100,000 registered customers who have paid over
$125 million for our trading tools, we believe we have an enormous opportunity
to migrate those customers, as well as attract the growing market of active
traders, to TradeStation.com," said Cruz.
About Omega Research, Inc.
Founded in 1982, Omega Research, Inc. is a leading provider of branded
real-time trading tools for the active trader.
WindowOnWallStreet.com, the company's new online subscription service,
offers traders award-winning tools including powerful analytical charting,
Nasdaq Level II, time & sales, quote lists, option chains, market leaders,
streaming news, Internet SmartSearch, live ticker, portfolio management,
Profit/Loss tracking, discussion forums, and wireless access. Window On
WallStreet and its Financial Data Cast Network(TM) (FDCN) were acquired by
Omega Research in late October 1999 as part of the company's evolving Internet
strategy. FDCN is widely recognized as one of the Internet's most
sophisticated streaming real-time quote services. For additional information
and to register for the service with a free 10-day trial, visit
http://www.WindowOnWallStreet.com.
Later this year, Omega Research intends to launch TradeStation.com, which
the company believes will be the Internet's first trading strategy platform
dedicated to serving the needs of the active trader. TradeStation.com will
combine the strategy development, back-testing and automation of TradeStation
with the streaming real-time delivery of market information and all other
features and functions incorporated in WindowOnWallStreet.com.
On January 20, 2000, Omega Research and
OnlineTradinginc.com Corp. (NASDAQ:LINE), a leading direct access online
broker for active traders, announced a definitive agreement to merge the two
companies in an all-stock combination. The consummation of the merger is
subject to satisfaction of certain conditions, including, but not limited to,
approval by the shareholders of each of Omega Research and OnlineTrading.com,
NASD regulatory requirements, and the registration of the new holding
company's shares with the SEC and the listing of such shares with The Nasdaq
National Market. The strategic combination of these two companies is expected
to create a seamlessly integrated trading platform that will, for the first
time, deliver a complete solution to the active online trader: powerful
trading strategy tools, streaming real-time market quotes and news, and direct
access to high-speed, order-routing execution services.
Omega Research's principal client software products currently include
TradeStation(R)2000i, OptionStation(R)2000i, RadarScreen(TM)2000i, and Omega
Research ProSuite(R)2000i. Omega Research's 2000i line of software products
is compatible with the following real-time Internet and broadcast data
services: Data Broadcasting Corporation's (NASDAQ:DBCC) eSignal (Internet),
InSite (Internet), and BMI (Broadcast);
Data Transmission Network (NASDAQ:DTLN) DTN Real Time and DTNstant
(Broadcast); and
Hyperfeed Technologies, Inc.'s (formerly PC Quote, Inc.) (NASDAQ:HYPR)
Hyperfeed(TM) (Internet and Broadcast). With the click of a mouse, the 2000i
products can use the Internet to access the online brokerage services of
E*Trade (NASDAQ:EGRP) and Wall Street Access.
This press release contains statements that are forward-looking and are
made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. When used in this press release the words
"believes," "plans," "estimates," "expects," "intends," "designed,"
"anticipates," "may," "will," "should," "could," "upcoming," "potential" and
similar expressions, if and to the extent used, are intended to identify
forward-looking statements. All forward-looking statements are based largely
on current expectations and beliefs concerning future events that are subject
to substantial risks and uncertainties. Actual results may differ materially
from the results suggested herein. Factors that may cause or contribute to
such differences include, but are not limited to, the company's ability to
continue to effectuate its Internet strategy and to develop and successfully
market the products and services described in this press release (and the
costs associated therewith); their acceptance in the marketplace; technical
difficulties or errors in the products and/or services; market pressure to
lower substantially or eliminate pricing on the types of Internet subscription
services described as a result of such services being provided at low or no
additional costs by brokerages, financial institutions and other financial
companies to their customers, or for other market reasons; the company's
customer and active prospect base containing a substantially lower number of
interested subscribers and/or brokerage clients than the company anticipates;
the failure to consummate the pending merger with OnlineTrading.com at all (or
on a timely basis) due to regulatory issues or other reasons; difficulty
integrating the two companies from technology, operational and marketing
aspects; potential NASD or other broker-dealer regulatory issues arising from
the merger and/or the conduct of a brokerage business focused on active
traders; the success (and cost) of new marketing strategies as a result of the
merger; the company's future participation in any merger or other strategic
alliance; unfavorable critical reviews; increased competition (including
product and price competition); the level of market demand for real-time
decision support tools, real-time data and/or online brokerage services and/or
website services generally; the scalability, performance failures and
reliability of the Financial Data Cast Network; the entrance of new
competitors into the market; timing and significance of additional new product
and service introductions by the company and its competitors; general economic
and market factors, including changes in securities and financial markets; the
adequacy of working capital, cash flows and available financing to fund the
new business model and sustain expected operating losses; and other risks and
uncertainties indicated from time to time in the company's filings with the
Securities and Exchange Commission including, but not limited to, Omega
Research's December 31, 1999 Annual Report on Form 10-K, its registration
statement on Form S-4 filed April 17, 2000, as amended, as well as other press
releases, particularly those released during and subsequent to the 1999 third
quarter.
SOURCE Omega Research Inc.
-0- 06/09/2000
/CONTACT: Sean Davis, Vice President of Investor and Media Relations of
Omega Research, 972-470-4742; or Kim Shepherd or Jim Fitzpatrick, both of
The Dilenschneider Group, 312-553-0700, for Omega Research/
/Web site: http://www.TradeStation.com
http://www.WindowOnWallStreet.com
http://www.omegaresearch.com /
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