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TJ actually has great marketing. Way superior to Equis which is a
sinking ship.
TJ charges fair, attractive prices for his program. This is a much
more effective marketing strategy than placing expensive ads like
Equis.
Do you know the famous ALDI brothers, who built a supermarkt empire by
offering products at cheap, aggressive prices? They are now among the
10 most richest persons of the world...
http://www.kamcity.com/library/articles/Aldi.htm
http://www.aldi.com/
--- In amibroker@xxxxxxxxxxxxxxx, "dingo" <dingo@xxxx> wrote:
> You need to lower you cannon there duude!
>
> AB is a 2 man shop and only recently the second was added. TJ is
unique and
> he's not an empire builder. If TJ were to take your advice ( and
this is
> IMHO ) and do some "marketing" then he'd discover (just as the
marketing
> types at Equis have) that the way to riches is not by having the
best or
> fastest or most realiable or most feature rich or most supported
product
> out there. Its by having software that looks good in the box and
looks good
> when you put up a graph and appeals to the person that's new to TA
and
> want's to have what everyone else has - only to realize
months/dollars later
> that the slick solution he bought isn't going to make him rich by
the end of
> next month. He then gives up and puts his shiny box on the shelf and
goes
> and sets up a bidness on eBay selling junk out of his attic.
>
> That's the way to make lots of money in the TA software bidness -
target the
> great unwashed and rake in the gold.
>
> Thankfully, TJ is old school and doesn't believe in that crap. He
still
> believes in quality, service, etc. That's why he's got a devoted
customer
> base that has grown slowly over the past n years and he seems
satisfied with
> that. And I for one am grateful he doesn't do any marketing studies.
>
> d
>
>
>
> _____
>
> From: Brian [mailto:brian@x...]
> Sent: Tuesday, April 20, 2004 10:25 AM
> To: amibroker@xxxxxxxxxxxxxxx
> Subject: [amibroker] Re: IQFeed plugin version 1.5.1 released
>
>
> Tomasz,
>
> I've worked with a few companies that have been around for close to
> 100 years, and they still like to do things "the old way." Their
> marketing reflects this fact, as well (they have very little
> marketing budget). They rely heavily on word-of-mouth, which is a
> form of branding.
>
> blah, blah, bah.
>
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