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The latest book is probably 'No Logo' by Naomi Klein.
Here is an excerpt from the website nologo.org:
*****
Naomi criticized branding in No Logo: Taking Aim at the Brand
Bullies not because there's anything intrinsically wrong with logos,
but because brands are developed—and their logos are designed—to market
products that are produced through the exploitation and impoverishment
of workers and communities in the poorest parts of the world. No Logo
condemned the cynicism and dishonesty of companies that get wealthy by
branding the commodities they market as representative of values like
freedom or youthfulness—values that are starkly contradicted by the
lived experience of the workers who produce the stuff they sell. When
CEOs turn enormous profits by branding a running shoe to represent
'freedom' while they have that same shoe manufactured by 16-year-old
women behind the fences and guarded gates of an Export Processing
Zone—well, that's hypocritical.
That said, No Logo has become a brand, kind of in spite of itself. We
have heard that companies around the world have used the phrase to
market everything from cell phones to olive oil to t-shirts.
That No Logo (the logo) is being used to sell sweatshop products like
cell phones or t-shirts is certainly deeply offensive (as are all
instances of exploitation). But it isn't hypocritical, at least not on
Naomi's part. Naomi Klein and her company Klein Lewis Productions Ltd.
do not endorse any of these products, nor do they have any association
with these product companies, nor do they profit from the use of the
phrase "No Logo" when it is used to sell anything other than Naomi's
books.
back to top
5. Why is No Logo copyrighted? Why
isn't it available on-line for free?
Most of No Logo is posted in various forms for free downloading
online however we can't link to those sites from here or we'd get in
trouble with Naomi's publishers (try Google). We are looking into
getting the entire book on this website soon. Why the mixed messages?
When Naomi first negotiated and signed book contracts for No Logo in
1996, online publishing wasn't where it is at now. She also found that
publishers were unwilling to contribute to the extensive research
process required to write the book—five years of investigation and
international travel—unless the material was copyrighted. Much has
changed since then: all the material in Naomi's new book, Fences
and Windows, is online on this website, and we are looking at ways
to publish future books as "copyleft."
*****
Regards
DanG
Terry B. Rhodes wrote:
Hi All,
Can anyone recommend a book that puts forward the
anti-globalization protesters case, preferably something
with an economic bent? I know nothing about these guys.
TIA
regards,
tbr
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