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On Thursday, January 31, 2002, 7:39:41 AM, charles meyer wrote:
cm> This could help us all?
Probably not much...
cm> Privacy seal group Truste on Thursday will announce the launch of
cm> a new service to help police unsolicited commercial e-mail
Since there is no opt-in provision, this is NOT likely to reduce
*unsolicited e-mail* by a significant amount - and, it's only
*voluntary*. Last, but not least, there are no real *teeth* to it at
all. When Truste web sites were studied, a LARGE fraction were not
living up to the agreement, or even doing what was in their privacy
statement. It's just a PR tool.
cm> will contain a seal that signifies the message is compliant with
cm> Truste's privacy rules.
You can do most anything you want, if you just put it in the 'privacy
statement'. They know most people won't read it, and the companies
that still invade privacy have learned to use enough legal and
technical language to fool almost everyone. It's just a PR tool.
cm> "Consumers consider spam as an intrusion on their privacy," Fran
cm> Maier, Truste's executive director, said in a statement.
Well, duh.
cm> So far, companies including Microsoft, DoubleClick and Topica have
cm> agreed to support the program.
Hmmm... three of the largest and most egregious invaders of privacy
are looking for a way to whitewash what they are doing. A nice PR
tactic, and very likely to fool the public.
cm> By 2006, consumers are expected to receive an average of 1,400
cm> pieces of junk e-mail to mailboxes every day
Well, at least we are getting a preview of how bad it is going to be
with our current unrestrained electronic advertising. Seems like a
good call to action, I'd say.
cm> The organization said that it hoped to establish practices for its
cm> members to help avert the need for federal regulations surrounding
cm> commercial e-mail.
Aha - the real reason comes out. They are almost desperate to avoid
legislation with real TEETH, that would be effective in truly
curtailing the flood of junk we are going to be getting.
cm> Under Truste's new program, the message text must always allow
cm> consumers to opt out of further communications.
Spammers will love this. The best way for spammers to verify
addresses is to look for those who send a "stop mailing" reply to a
message. This program will only encourage more people to make this
mistake. It's just a PR tool.
cm> And if any of these criteria are overlooked, the sender is
cm> accountable to Truste's dispute resolution program, in which
cm> consumers can complain about a company's e-mail practices.
That slap on the wrist will really hurt. :-)
cm> Truste will unveil the new seal program, called Trusted Sender
Marvelous selection of a good PR name! Sounds soooooo good.
cm> Other supporters of the program include ClickAction and the
cm> Association of Interactive Marketing.
Well - even more of the more notorious privacy invaders want this sham
in place.
"You can fool most of the people most of the time..."
ztrader
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