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I have not used TS since TS4 nor is this a scientific approach but may shed some light.
I have not seen anyone using TS on the Wilmott forum -
http://www.wilmott.com/index.cfm?NoCookies=Yes&forumid=1
Nor have I seen TS on any trading floor. Here's a peek, Reading the captions usually tells you what they are using -
http://advancedtrading.com/photos/trading-floors/index.jhtml;jsessionid=SEC4PALUBUAWHQE1GHRSKHWATMY32JVN
Best,
dp
--- On Sun, 2/28/10, alex@xxxxxxxxxxxxxx <alex@xxxxxxxxxxxxxx> wrote:
> From: alex@xxxxxxxxxxxxxx <alex@xxxxxxxxxxxxxx>
> Subject: Trading platform customer base
> To: omega-list@xxxxxxxxxx
> Date: Sunday, February 28, 2010, 9:56 PM
> I'm looking for suggestions on how to
> determine the number of people who use platforms such like
> TradeStation for their trading. How would I determine what
> platforms have the biggest market share, and what is the
> size of the userbase for each platform?
>
> I'm trying to develop a business plan for a start-up I'm
> working on. The plan must contain a market analysis; that is
> (from large to small):
>
> 1. How large is the SERVICEABLE market? (Say, speculators
> and possibly hedgers, but not fundamentals traders or
> passive investors who let an account manager do their
> trading)
>
> 2. How large is the ADDRESSIBLE market? (e.g. technical
> traders)
>
> 3. How large is the PENETRABLE market? (This is the most
> important question - this market would be, I think, the user
> base of traders who use platforms that we can support, such
> as TradeStation, NinjaTrader, eSignal, etc.)
>
> I thought I could find out the TradeStation user base from
> their annual report, but I couldn't. They report $7.75
> million in subscription fees in 2008, which would imply
> anywhere from 25,800 to 77,500 customers depending on the
> mix of brokerage ($100/month) vs subscription
> ($250-$300/month).
>
> Even so, the high end of that range doesn't seem big to me
> - if we gain 0.1% of those customers to subscribe to our
> services, that's only 25 to 77 people. Maybe triple that for
> supporting other platforms like eSignal and NinjaTrader.
> It's tough to run a business that earns a living with so few
> customers.
>
> Suggestions? Market analysis is always the most difficult
> part of any business plan. And not doing it is one reason
> why many new business fail or never get off the ground.
>
> -Alex
>
>
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