|
PureBytes Links
Trading Reference Links
|
My take: publicity, promotion, or advertising that is exaggerated and
deceptive. You could say "publicity phase" instead of "hype phase" but
that's a bit too polite to carry the full meaning.
http://www.bartleby.com/61/52/H0355200.html
hype
NOUN:
1. Slang Excessive publicity and the ensuing commotion: the hype
surrounding the murder trial.
2. Exaggerated or extravagant claims made especially in advertising or
promotional material: “It is pure hype, a gigantic PR job” (Saturday
Review).
3. An advertising or promotional ploy: “Some restaurant owners in town
are cooking up a $75,000 hype to promote New York as ‘Restaurant City,
U.S.A.’” (New York).
4. Something deliberately misleading; a deception: “[He] says that there
isn't any energy crisis at all, that it's all a hype, to maintain
outrageous profits for the oil companies” (Joel Oppenheimer).
TRANSITIVE VERB:
Inflected forms: hyped, hyp·ing, hypes
To publicize or promote, especially by extravagant, inflated, or
misleading claims: hyped the new book by sending its author on a
promotional tour.
ETYMOLOGY:
Partly from hype, a swindle (perhaps from hyper–)and partly from
hype(rbole).
http://www.bartleby.com/61/63/H0356300.html
hyperbole
NOUN: A figure of speech in which exaggeration is used for emphasis or
effect, as in I could sleep for a year or This book weighs a ton.
ETYMOLOGY: Latin hyperbol, from Greek huperbol, excess, from
huperballein, to exceed : huper, beyond;
http://www.bartleby.com/62/55/H0765500.html
hype
NOUN: Slang.
A systematic effort or part of this effort to increase the importance or
reputation of by favorable publicity: advertisement, ballyhoo, buildup,
promotion, publicity, puffery. Informal : pitch, plug.
VERB: Slang.
To increase or seek to increase the importance or reputation of by
favorable publicity: ballyhoo, boost, build up, enhance, promote,
publicize, puff, talk up, tout. Informal : plug.
--
Dennis
|