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Re: Letter sent to eSignal



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Hi

Will you share with all of us what better feed did you find?

Ben


>From: "Matt Proudfit" <mproudfit@xxxxxxxxxxx>
>To: <omega-list@xxxxxxxxxx>
>Subject: Letter sent to eSignal
>Date: Wed, 20 Feb 2002 08:44:45 -0700
>
>I received a letter from eSignal asking me to come back.  Here's what I 
>sent
>them...
>
>
>
>February 20, 2002
>
>
>
>Scott A. Johnson
>
>eSignal
>
>3955 Point Eden Way
>
>Hayward CA 94545
>
>
>
>Dear Mr. Johnson
>
>
>
>I received and read your letter (attached) inviting me to come back to
>eSignal.  As a long-time customer (first with BMI and then with you when 
>you
>acquired BMI) I wrote many letters to your company alerting you to poor and
>unresponsive customer service, rate increases without corresponding benefit
>increases, and the company's cavalier attitude of "We're the only game in
>town."  The six letters I've sent you over the years each warn of your
>company's potential demise as soon as a competent competitor comes along.
>Well, guess what?  Something better came along.
>
>
>
>eSignal took a good thing (BMI) and ran it into the ground.  I struggled
>through years of your excuses like "Yes we changed our data structure.  No,
>we gave you no warning.  Call Omega, it's their problem now."  I'm not
>struggling with you any longer.  I have paid you way too much money for too
>long to continue to put up with your poor service.
>
>
>
>When I called to terminate my account with you, an account that had been
>with you continuously since 1993, do you know what your service
>representative said when I cancelled?  Not "What can we do to keep you?"
>Nothing like "I see you've been with us for a long time.  Is there 
>something
>we could do better to keep your business?"  Not even a "I'm sorry we're
>losing you."  I heard none of that.  What I did hear when I told your rep 
>to
>shut me off was a cheerful "Thanks!"
>
>
>
>I believe that someday your business will be used as a teaching case in
>business schools as a model of how to destroy a moneymaking machine.
>
>
>
>I've returned your invitation.  I won't be needing it.
>
>
>
>To quote your customer service rep, "Thanks!"
>
>
>
>  Matt Proudfit
>
>Ogden Utah
>