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Topic: (NASDAQ:OMGA) , (NASDAQ:DBCC) Data Broadcasting Corporation,
(NASDAQ:EGRP) E*TRADE Group, Inc.,
Headline: Omega Research Launches Site to Showcase WindowOnWallStreet.com's
Powerful New Streaming Real-Time Charts, Quotes and News
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Product Offering Will Establish 'New Standard for Value and Performance'
In Streaming Real-Time Market Information
Company Will Actively Solicit Subscribers From
More Than 310,000 of Its Active Prospects and Existing Customers
MIAMI, Dec. 9 /PRNewswire/ -- Omega Research, Inc. (NASDAQ:OMGA), a
leading provider of branded real-time investment analysis tools for the active
trader, today announced the launch of the marketing website for
WindowOnWallStreet.com (www.windowonwallstreet.com) to showcase its new
subscription-based service for powerful streaming real-time charts, quotes and
news. The company said that it anticipates the new service going live next
month at a monthly subscription price of $79.95, and that expects it to set a
new standard for value and performance in streaming real-time market
information.
When launched, the new WindowOnWallStreet.com site is expected to offer
active traders and investors a free 10-day trial of the new website's
award-winning monitoring tools, as well as streaming real-time quotes, charts,
news, portfolio updates and more. Omega Research acquired Window On
WallStreet and its Financial Data Cast Network(TM) (FDCN) in late October, and
last month announced the redesign and re-launch of WindowOnWallStreet.com as
part of the company's evolving Internet strategy. FDCN is widely recognized
as one of the Internet's most sophisticated streaming real-time quote
services.
Bill Cruz, co-chairman of the board and co-chief executive officer of
Omega Research, said, "We believe WindowOnWallStreet.com will offer traders
the Internet's best streaming real-time charts, quotes and news in a powerful
new value-priced package that includes award-winning applications. Compared
with products such as eSignal (NASDAQ:DBCC), our subscribers will get more
power and performance at less than half the price. Perhaps most exciting of
all, this power will be incorporated in a browser-based application that
translates into enhanced portability and convenience for our customers.
"With today's opening of our new marketing site, we will begin immediately
to line up subscribers for WindowOnWallStreet.com's launch. Looking at what
is currently out there, WindowOnWallStreet.com represents an unprecedented
value proposition for many of the 310,000 active prospects and existing
customers, as well as for the tens of thousands of traders and investors who
are currently paying steep prices for real-time data. We also see
WindowOnWallStreet.com as a market opportunity that both supports and
complements our expected launch of TradeStation.com next spring."
Mr. Cruz also noted that Omega Research intends to begin an aggressive
advertising, direct mail and email campaign as the launch date nears. He
added, "We intend to make WindowOnWallStreet.com an even more compelling
opportunity for customers of our software products by developing incentive
pricing that will not only recognize and reward their loyalty but jump-start
building our subscriber base."
About WindowOnWallStreet.com
WindowOnWallStreet.com's feature set will be among the industry's most
comprehensive. Every subscriber will have access to the website's entire
powerful arsenal of streaming real-time tools -- all for one low monthly fee.
WindowOnWallStreet.com gives subscribers powerful charting, Nasdaq Level II,
time & sales, quote lists, option chains, market leaders, streaming news,
Internet SmartSearch, live ticker, portfolio manager, discussion forums, and
wireless access. The company believes that no current data provider comes
close to meeting or matching WindowOnWallStreet.com's value proposition. For
a complete tour of all of the new service's powerful features, visit
www.windowonwallstreet.com.
About Omega Research
Founded in 1982, Omega Research, Inc. is a leading provider of branded
real-time investment analysis tools for the active trader. In 1991, the
company's pioneering flagship product, TradeStation(R), gave traders and
investors the ability to test the historical profitability of their investment
strategies and to use those strategies to generate real-time buy and sell
signals.
Next spring, Omega Research intends to launch TradeStation.com, which the
company believes will be the Internet's first decision support portal
dedicated to serving the needs of the active trader. TradeStation.com will
combine all the strategy development, back-testing and automation of
TradeStation with the streaming real-time delivery of market information and
all other features and functions incorporated in WindowOnWallStreet.com.
Omega Research intends to support the launch of TradeStation.com with
aggressive advertising and use the company's experienced direct sales force to
market it to active traders.
TradeStation.com may also be offered to third party partners as a business
to business solution. The company's principal products currently include
TradeStation(R), OptionStation(R), RadarScreen(TM), and Omega Research
ProSuite(TM). The products enable the user to access through the Internet,
with a click of the mouse, the on-line brokerage services of E*Trade
(NASDAQ:EGRP) and Wall Street Access.
Visit the Omega Research web site at www.omegaresearch.com.
This press release contains statements that are forward looking and are
made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. When used in this press release the words
"believes," "plans," "estimates," "expects," "intends," "anticipates," "may,"
"will," "should," "could," "upcoming" and similar expressions are intended to
identify forward-looking statements. All forward-looking statements are based
largely on current expectations and beliefs concerning future events that are
subject to substantial risks and uncertainties. Actual results may differ
materially from the results suggested herein and from the results historically
experienced. Factors that may cause or contribute to such differences
include, but are not limited to, the company's ability to effectuate its
Internet strategy and to develop and market the products and services
described in this press release (and the costs associated therewith), their
acceptance in the marketplace, technical difficulties or errors in the
products and/or services, unfavorable critical reviews, increased competition,
the level of market demand for real-time decision support tools, real-time
data and/or on-line brokerage services and/or website services generally, the
scalability, performance failures and reliability of the Financial Data Cast
Network, the extent to which the new business model impacts net software
licensing fees, the entrance of new competitors into the market, the impact
that the transition to a subscription-based Internet business model may have
on the company's current customer base, financial statements (the level of
returns and bad debts on current receivables) and existing business
relationships, the company's ability to develop relationships with third
parties to execute its business-to-business strategy, timing and significance
of additional new product introductions by the company and its competitors,
the level of product and price competition, general economic and market
factors, including changes in securities and financial markets, results of
operations for the remainder of the 1999 fourth quarter and year 2000 (and the
impact that this press release may have on those results), the adequacy of
working capital, cash flows and available financing to fund the new business
model, and other risks and uncertainties indicated from time to time in the
company's filings with the Securities and Exchange Commission including, but
not limited to, Omega Research's December 31, 1998 Annual Report on Form 10-K,
as well as other press releases.
SOURCE Omega Research, Inc.
-0- 12/09/1999
/CONTACT: Gregg F. Stewart, Chief Financial Officer, Vice President of
Finance & Treasurer of Omega Research, 305-485-7004/
/Web site: http://www.windowonwallstreet.com
http://www.omegaresearch.com/
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