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This week's top story----
Omega Research:
Ralph L. Cruz,
Co-Chairman & Co-CEO
Interviewed by George S. Mack
When his older brother William turned 18, Ralph Cruz was16. But that didn't
stop them from opening their first brokerage account - for the purpose of
trading commodities. In went their life savings of almost $2,500, and in less
than two weeks it was gone. Like a lot of businesses, OMEGA RESEARCH
(OMGA) arose from a need - in this case it was the need and desire of two
brothers to find a trading system that would work. Today, the Cruz brothers
serve as co-CEOs and co-chairmen of the company they founded expressly
for that purpose. Their flagship product, TradeStation 2000i, is a hot-selling
real- time Internet-friendly program that can back test almost any rules and
parameters an investor can think of. Customers must like it because earnings,
according to analysts, will nearly triple this year to $0.25 per share.
Shareholders are happy too. For the one-year period ending July 21, OMEGA
RESEARCH was up 161%.
[THE INTERNET ANALYST - GEORGE S. MACK] When did you start
the company, and how widespread is your reach today?
[RALPH L. CRUZ] We started the company in 1983 just when PCs were
coming in. Today our flagship product TradeStation 2000i is the worldwide
standard for back-testing investment strategies. We have more than 35,000
customers - both individual as well as institutional investors, and they're
spread out all over the world.
[GSM] Tell me about your products.
[RLC] TradeStation allows an investor to describe an investment strategy
without having to be a programmer. If you like the back-test results, you
can automate that strategy so you can follow it on a daily or intra-day basis.
OptionStation 2000i allows an options trader to input a market assumption
- for example, you think MICROSOFT (MSFT) will go up 10% during
the next three months - and it will describe 40 different options strategies
for that assumption.
[GSM] Your RadarScreen product sounds very interesting.
[RLC] Yes, we just introduced RadarScreen 2000i. It's the only product
I know of that allows an investor to scan thousands of stocks on a real-
time basis using any criteria available - like volume, for instance. You
may want to see stocks whose volume today is greater than 300% of
the average volume over the previous month or six months. With
RadarScreen you'd be able to scan for that condition or just about
anything else on a real- time basis via the Internet.
[GSM] What's driving your growth?
[RLC] The explosion of online trading is about independence. The
Internet empowers investors to place trades directly, but it also
requires that they make their own decisions, and that's really where
our applications come in, because they are tools to help investors
make better decisions.
[GSM] Are you forming any partnerships with online
brokerage firms?
[RLC] We have very good relationships with E*TRADE GROUP
(EGRP) and others. The synergies are natural - the active trader
is the type of investor that our applications appeal to. So the Internet
brokers very much want to tap into our customer base, and at the
same time our customers are looking for more integration of what
we do and what the execution of the trade is.
[GSM] How close are you to being able to automate trades?
[RLC] Our product can alert you via pager or e-mail, but will not
actually place the trade, as yet. That's the next step, and we're
working on it now.
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