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You forgot one crucial step, which is:
"Contact advertising department to determine the average number of full
color full page ads producer has run and paid for in the last 12 months,
then multiply gushing enthusiasm factor by that number. Rewrite review
accordingly."
Jim Allen
Chris Baker wrote:
>
> -----Original Message-----
> From: Owen Davies <owen@xxxxxxxxxxxxx>
> To: Mark Brown <markbrown@xxxxxxxxxxxxx>; Omega List
<omega-list@xxxxxxxxxx>
> Date: Sunday, May 02, 1999 4:45 PM
> Subject: Re: TradeStation 2000i Miscalculation Of Upticks/Downticks
>
> >Speaking of that valuable resource, has anyone yet brought it to the
> >attention of PC Magazine?
>
> The procedure for reviewing a product for a magazine review seems to be as
> follows:
>
> 1. Solicit comments from existing users of the product being reviewed, or
ask
> vendor for some customers who will talk about the product.
> 2. Sort comments received into positive comments about the product and
negative
> comments.
> 3. Print a review based on the positive comments.
> 4. Solicit vendor of the product for more advertising based on the
"positive"
> review.
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