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Pete offers some words of wisdom including this:
> One way to make people feel comfortable is offer a guarantee.
> One with substance. One that says I stand behind my idea, and have the
> confidence to say, If not happy you can have your money back. Out of
> curiousity I went to the ETS website, and buried I found the ETS guarantee.
> I think it speaks for itself
<"guarantee" snipped>
I checked out the ETS site too and it specifically states that all sales
are final. NO REFUNDS.
It reminds me of a guy I knew who was something of a con man. He sold
vacuum cleaners door-to-door. When asked what kind of guarantee he
offered, he would reply "I guarantee that if you aren't 100% satisfied,
I'll be very surprised." He would laugh about the rubes that would
actually accept this. (he's in jail now :)
--
Dennis
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