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Perhaps a secondary offering of a "distilled" version of the book in
PDF format.
Upon purchase of the hard copy book, you could additionally provide
immediate access (either free or at increased cost) to a much trimmed
down, straight to the point, chapter by chapter collection of
examples, in PDF format.
This could actually improve your marketing efforts while at the same
time filling a need (e.g. "Need help right now? For just a few
dollars more, you can immediately download a complete set of examples
in PDF format").
This could additionally serve as a quick reference for the user after
having read the main book. There's nothing worse than flipping
through a thick book trying to dig up a salient point that you've
forgotten the location of.
As an example, I just ordered your book (looking forward to it), but
am VERY frustrated that I must now wait for it to arrive. I am having
trouble NOW and want a solution NOW.
This is the internet age, even relatively short wait times are a
handicap to your offering. I came back to buy your book only because
I could not find a more immediate solution elsewhere.
I'm sure that I am not alone in that regard. Food for thought!
--- In amibroker@xxxxxxxxxxxxxxx, "Howard B" <howardbandy@xxx> wrote:
>
> Hi Kar --
>
> There have been a few requests to have Quantitative Trading Systems
in pdf
> format, but not many.
>
> A book distributed as a pdf file is not a 100% replacement for the
paper
> version of the book. So the tasks associated with printing and
mailing
> physical copies do not disappear.
>
> The price would not be substantially lower. The value is in the
content,
> not the paper.
>
> I am unenthusiastic about pdf books -- but that may change.
>
> Thanks for the suggestion,
> Howard
>
>
>
> On 8/13/07, kar_avi <kar_avi@xxx> wrote:
> >
> > --- In amibroker@xxxxxxxxxxxxxxx <amibroker%
40yahoogroups.com>, "Ton
> > Sieverding"
> > <ton.sieverding@> wrote:
> > >
> > > Kar why is a PDF version of a book 'making your life so easy' ?
I
> > got Howard's book here in Belgium within 3 weeks and without extra
> > costs for the Belgian customs like with Amazon ( Amazon always
plus
> > Euro 10 or 20, Why ? ).
> >
> > - In India, if the delivery is not through Fedex, UPS, DHL and the
> > like, it may take 6 weeks. With postal service there is no
guarantee
> > that you may get it. I receive at the most 8 TASC magazine out of
13.
> > Savings of $20 delivery cost is incidental. Important is the
immediate
> > delivery of the book. Imagine TJ refusing to let you download
> > Amibroker and sending you boxes after 3-6 weeks for each upgrade!
> >
> > >And if it is so simple to scan the book, why not just doing it
and
> > you will have your PDF version ...
> >
> > I was referring to pirates doing that. (There may be some
everywhere,
> > but I do use original software). As for PDF, did you not have the
urge
> > to browse through your Palm or laptop while traveling, or do you
> > prefer carrying 10 books with you? For me that is 'life made
easy'.
> >
> > Warm Regards,
> > Kar
> >
> > >
> > > Kind regards,
> > > Ton Sieverding.
> > >
> > > ----- Original Message -----
> > > From: kar_avi
> > > To: amibroker@xxxxxxxxxxxxxxx <amibroker%40yahoogroups.com>
> > > Sent: Monday, August 13, 2007 10:27 AM
> > > Subject: [amibroker] Re: Suggestions for book introducing new
> > users to AmiBroker
> > >
> > >
> > > Howard why dont you sell PDF format of your book? That makes
life easy
> > > for you as well as buyers. I understand your hesitations. But
let me
> > > try to address some of them.
> > >
> > > 1. First of all, any hard copy book can be scnned and pirated,
if
> > > thats your fear.
> > > 2. You can encrypt the PDF. Use DRM.
> > > 3. You can zip or RAR the PDF and send the pwd separately to the
> > > buyer's email.
> > > 4. You can use licensing software that can generate machine id
based
> > > code and allow opening the book only on 2 PCs of the buyer.
> > > 5. You can even print small code numbers on the PDF versions of
each
> > > book, so that even if it lands up on the Net, you can pinpoint
who the
> > > person behind it is.
> > > 6. For opening the book first time on a new PC, you can ask the
for a
> > > login to your site, for authentication.
> > >
> > > The point is that solutions are many, if you are willing to
implement
> > > them. Other than cutting out your time at the post office,
imagine the
> > > increase in the number of customers.
> > >
> > > WHy do you think big publishers like Wiley, McGrawHill and
others
> > > provide ebooks in spite of being aware of the risks?
> > >
> > > Your comments are welcome.
> > >
> > > Regards
> > > Kar
> > >
> > > --- In amibroker@xxxxxxxxxxxxxxx <amibroker%
40yahoogroups.com>, "Howard
> > Bandy" <howardbandy@> wrote:
> > > >
> > > > Hi Angelo --
> > > >
> > > > Thanks for the encouragement for my new book -- Introduction
to
> > > > AmiBroker. I have started a new thread to get away from the
> > > > "difficulty of AFL" thread.
> > > >
> > > > You all know my feelings -- AmiBroker is clearly the best
choice
> > for a
> > > > trading systems development platform. My book is intended to
make it
> > > > as easy as possible for as many people as possible to become
> > competent
> > > > users of AmiBroker.
> > > >
> > > > There is always a conflict between accessibility and
completeness.
> > > > Introduction to AmiBroker is intended to be useful to people
who
> > have
> > > > absolutely no experience with AmiBroker, and perhaps little
> > experience
> > > > with any programming language and little experience with
trading
> > > > systems or even charting.
> > > >
> > > > Should a book present the basics in enough detail so that
> > everyone can
> > > > get started and use the most common features of AmiBroker? Or
should
> > > > it present all of the features of AmiBroker, even though that
will
> > > > make the book longer, heavier, more expensive, more
overwhelming
> > to a
> > > > new user, and very likely to slip out-of-date quickly?
> > > >
> > > > I am leaning toward the former -- a book that presents the
basics in
> > > > enough detail to get everyone started and reasonably
proficient. My
> > > > thoughts are that AmiBroker is having its set of features
expanded
> > > > regularly, and that no printed text can stay current and
explain
> > > > everything, including screen captures and examples. Covering
the
> > > > basics in detail is more valuable to new users than covering
topics
> > > > such as Custom BackTester and creation of dlls in an
introductory
> > > book.
> > > >
> > > > I believe that there is a place for, and there may be a market
> > for, a
> > > > book describing the advanced features of AmiBroker. But I am
> > thinking
> > > > that is a separate book. Those of you who have read
Quantitative
> > > > Trading Systems will note that I have focused on the
development and
> > > > testing of trading systems, but used many of the advanced
> > features of
> > > > AmiBroker to illustrate. I believe that advanced features are
best
> > > > described in the context of specific examples such as these.
> > > >
> > > > Most of the people reading these posts are already well into
> > > > AmiBroker, so your comments are from a group that has already
had a
> > > > mostly successful experience. But I would appreciate
constructive
> > > > suggestions from anyone who has thoughts and opinions about
this.
> > > >
> > > > The writing of Introduction to AmiBroker is well under way. I
expect
> > > > to have copies available early 2008.
> > > >
> > > > Thanks,
> > > > Howard
> > > > www.quantitativetradingsystems.com
> > > > www.blueowlpress.com
> > > >
> > >
> >
> >
> >
>
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