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Brian,
A good example of how marketing taking precedence over user needs results in
poor support is Tradestation. I have used Tradestation since Version 1. In
the beginning there was an excellent programmer developing the software.
Tradestation took the leap of faith in windows and developed the first
usable (IMHO) graphics interface for traders. It was way ahead of Metastock
and other packages out there. This attracted traders who wanted a better
interface to trade with.
Just like Amibroker, Tradestation users made many suggestions which made the
software better for traders. This led to serious traders passing the word
to other serious traders and pretty soon, there were a core set of users
using Tradestation. A short while later, Tradestation became the software
to have. Up until Tradestation Version 4, the programmer was able to
improve the software. But the software changes suggested by the traders
were subordinated to those asked for by the newbees. The programmer, Sam
Tennis, left for personal reasons.
The next release of Tradestation, TS2000i was slower and more bug ridden,
but was marketed heavily. This attracted more new traders who wanted what
everyone else wanted - more indicators, glitzy features, etc. The marketing
department headed by Bill Cruz, gave it to them. Meanwhile, what the
traders wanted never seemed to get implemented.
Omega did get tired of the constant complaining about TS2000i (on the Omega
list) and shortly after releasing a new version for several thousand
dollars, stopped selling the software and converted the business to a
brokerage. Now you can go on to their bulletin board system and read the
questions of the users, but a curious thing happens to complaints. They
disappear from the board.
I see in Thomas, a businessman who wants to do the right thing for the
traders who use his product, and who puts his heart and soul into making
that happen. I hope that he does not go down the same path that
Tradestation did.
Just my personal opinion based on several years of seeing a good trading
product degenerate.
Ed
----- Original Message -----
From: "Brian" <brian@xxxxxxxxxxxxxxxx>
To: <amibroker@xxxxxxxxxxxxxxx>
Sent: Tuesday, April 20, 2004 11:00 AM
Subject: [amibroker] Re: IQFeed plugin version 1.5.1 released
| D,
|
| You are working under the auspices that all marketing is bad. Think
| about all the products you do enjoy that do spend money on
| marketing, and you will see what I mean.
|
| I stated it earlier but perhaps it got buried. If you combine a
| quality work ethic with top-notch marketing, you are ultimately
| going to end up ahead of the competition that relies only on good
| marketing.
|
| The natural tendency is to hate marketers. I understand this. I also
| hate most marketers. I am not that type of marketer. I specialize in
| customer relationship management (CRM). This means I believe the
| real money is to be made by actively listening to customers to find
| out what their needs are. I don't believe in trying to sell
| something the customer does not really need. This is where the easy
| $$$ is anyway, from a marketing perspective.
|
| I have little time to educate everyone here. I guess -- fill out my
| feedback form and we'll talk about it further ;-)
|
| ~Brian
|
|
|
| --- In amibroker@xxxxxxxxxxxxxxx, "dingo" <dingo@xxxx> wrote:
| > You need to lower you cannon there duude!
| >
| > AB is a 2 man shop and only recently the second was added. TJ is
| unique and
| > he's not an empire builder. If TJ were to take your advice ( and
| this is
| > IMHO ) and do some "marketing" then he'd discover (just as the
| marketing
| > types at Equis have) that the way to riches is not by having the
| best or
| > fastest or most realiable or most feature rich or most supported
| product
| > out there. Its by having software that looks good in the box and
| looks good
| > when you put up a graph and appeals to the person that's new to TA
| and
| > want's to have what everyone else has - only to realize
| months/dollars later
| > that the slick solution he bought isn't going to make him rich by
| the end of
| > next month. He then gives up and puts his shiny box on the shelf
| and goes
| > and sets up a bidness on eBay selling junk out of his attic.
| >
| > That's the way to make lots of money in the TA software bidness -
| target the
| > great unwashed and rake in the gold.
| >
| > Thankfully, TJ is old school and doesn't believe in that crap. He
| still
| > believes in quality, service, etc. That's why he's got a devoted
| customer
| > base that has grown slowly over the past n years and he seems
| satisfied with
| > that. And I for one am grateful he doesn't do any marketing
| studies.
| >
| > d
| >
| >
| >
| > _____
| >
| > From: Brian [mailto:brian@x...]
| > Sent: Tuesday, April 20, 2004 10:25 AM
| > To: amibroker@xxxxxxxxxxxxxxx
| > Subject: [amibroker] Re: IQFeed plugin version 1.5.1 released
| >
| >
| > Tomasz,
| >
| > I've worked with a few companies that have been around for close
| to
| > 100 years, and they still like to do things "the old way." Their
| > marketing reflects this fact, as well (they have very little
| > marketing budget). They rely heavily on word-of-mouth, which is a
| > form of branding.
| >
| > blah, blah, bah.
| >
| > come rolling in. Just let me know.
| >
| > Thanks,
| >
| > Brian
|
|
|
|
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